Four students in school uniforms sitting on grass outside, smiling and chatting, with backpacks and books nearby.
Outline drawing of a school desk with attached chair and an open book resting on the seat.

You’ve been called to build the Kingdom. We’ll help you fill the seats.

We amplify your reach with digital ads and enrollment-focused websites that help you find and connect with the right families.

Christian Schools are thriving in mission, but struggling in marketing

  • Line drawing of a smartphone with speech bubbles containing a heart and a thumbs-up icon.

    LOW AWARENESS

    Families in your area don’t know you exist

  • Digital illustration of a web browser window with a search bar containing "www." and a search icon, with a cursor pointing at the window.

    DATED WEBSITE

    Your website doesn’t reflect the beauty of your mission

  • Line drawing of a sports strategy board with X's and a circle connected by an arrow.

    NO STRATEGY

    You're relying on word-of-mouth to fill open seats

  • Icon of a calendar and a clock, representing scheduling or time management.

    STAFF OVERLOAD

    Your staff doesn't have the time (or training) to run digital ads

See how we fix this →
Four smiling teenage boys in school uniforms with backpacks standing outside in front of a modern school building on a sunny day.
A logo with a shield shape, featuring a horn, leaves, and rays of light in shades of orange.

Why Kaleo?

Kaleo (καλέω) means “to call.” In Scripture, it speaks both to calling people by name and calling them into purpose. We believe your school is more than a brand — it’s a Kingdom outpost. Our mission is to help you call out to the right families and call up the next generation of leaders.

We also know the frustration of trying to grow a school without the right tools. Our founder began as a marketer, then used that skillset to help start a church plant, and later helped launch a Christian school from the ground up. After building a beautiful website and running strategic digital campaigns, she unearthed the power of marketing to grow Christ-centered organizations: hundreds of families came to preview nights, and weekly tours drew 25 families all summer leading to launch.

Now we bring that same strategy to your school — not for numbers alone, but for lasting Kingdom impact in your community.

Our Services

A group of diverse students in school uniforms standing outside in front of a school building, smiling at the camera.
A smiling young African American male student wearing braces, a white shirt, and a school tie, carrying a backpack outdoors on a school campus.

Enrollment Engine (Monthly Retainer)

  • Digital ads that target parents within a 10 mile radius of your school

  • Parent-focused copy

  • Lead capture form or landing page set-up

  • Automated follow-up (text + email) to take a lead from curious to visiting in-person

  • Monthly reporting

We guarentee you will have 15 qualified leads/month from local Christian families looking for a solution for their children or your deposit will be refunded in full.

Group of students in white shirts and striped ties sitting outdoors, smiling.
A diverse group of students sitting in a circle in a bright classroom, engaging in a discussion with a smiling young man in the center.

School Website Makeover (One-Time Build)

  • Mobile-first, conversion-focused design that makes a strong first impression

  • SEO-optimized for Google rankings so families in your area can easily find you

  • Built on Squarespace — simple for your staff to update and manage after handoff

  • Tour booking integration to turn interest into action

  • Parent-centered messaging that connects with what families care about most

  • Professional copywriting + visuals included

A modern website that actually converts visitors into applicants.

A few success stories…

  • Two young girls in school uniforms holding a "PRAY" banner in front of a white brick wall.

    Tuesday Tour Ad

    We ran this advertisement for 2 months leading up to the launch of a new private school. Our advertisement attracted 4,873 clicks from parents to children ages 2-12, who live within 10 miles of the start of the school. The ad went to an RSVP form, where hundreds of new contacts were collected.

  • Advertisement for Kingdom Heights Preparatory School announcing that K2, K3, and K4 programs are now open, serving families in Huntsville and Madison, Alabama, starting Fall 2025, with an image of three children sitting.

    Preschool Launch Ad

    We ran this ad for 2 months leading up to the start of a new Early Learning Center (ages 2-4). We were able to target parents of young ones between the ages of 2-4 who lived within 10 miles of the location, and this ad received 3,795 clicks.

  • Classroom scene with a teacher standing in front of a whiteboard addressing students seated at desks, some raising their hands.

    Tuesday Tour Ad

    This is an A/B test we ran for our Tuesday Tour ads. Overall, the campaign received 4,873 clicks from parents to children ages 2-12, who live within 10 miles of the start of the school.

  • Three children sitting outside in front of a school building, smiling and talking. Promotional text overlay for Kingdom Heights Preparatory School with a $2025 tuition discount offer ending July 31.

    Tuition Discount Ad

    Over a two month run, this advertisement received 2,615 clicks of families with students between 5-18 years old who lived within 10 miles of the school.

  • Screenshot of a website promoting a school in Huntsville, with a video thumbnail of a classroom with students and a teacher, and text emphasizing leadership and critical thinking for students.

    Brand New Website

    This website was completely overhauled from top to bottom. To preview the overhaul, visit www.khroyal.com . The new website was optimized for high visibility with Google search. The school now ranks in the #1 spot in its city, beating out schools that have been in place for over 45 years. We garnered 29 5-star reviews in a one-month’s time, and the website has had 24K visits in the last 6 months. We have heard testimonials of teachers applying for jobs from out of state because of the excellence of the website, and families moving from across state lines to attend the school after touring the website.

I’M IN! WHAT’S NEXT?

  1. Schedule a Call – We’ll learn about your school and goals.

  2. Build the Strategy – We design your campaign or website with clarity and focus. We will send you a custom invoice for booking after our discovery call.

  3. See Families Take Action – Parents discover your school and take the next step.

Who we serve

A family of four, including a young boy, is gathered around writing together at a table in a home setting, with a woman and a man smiling and observing.

We partner with:

  • Private Christian schools

  • Homeschool academies

  • Hybrid and classical co-ops

  • Faith-based preschools

If your mission is to raise up the next generation of Christ-centered, mission-ready, biblically grounded students — we can help you reach the families you’re called to serve.

FAITH AND EXCELLENCE

FAITH AND EXCELLENCE

Smiling school children sitting together in a classroom, with diverse ethnicities and wearing white shirts and gray pants or skirts.

We’re not just a marketing company. We’re a team of believers who care about Kingdom education.

  • Biblically-rooted messaging

  • Culturally sensitive creative

  • Family-focused lead targeting

  • Deep respect for your school’s voice, theology, and mission

HOW IT WORKS:
The #1 Marketing Mistake Schools Make?

They accidentally market to everyone, instead of the specific families that would be the right fit for their school.

When schools try to promote themselves to everyone, they end up wasting time and money—and still don’t fill open seats.

Billboards, postcards, and open house flyers... they broadcast your message. But without niche targeting, it's like shouting in a crowded room and hoping the right people are listening.

We do it differently.

A young student in a white shirt and striped tie writing on a whiteboard while a male teacher observing.
Group of four teenage girls in school uniforms standing outdoors in front of a school building, smiling at the camera.

HOW IT WORKS
Ads are just the beginning → funnels turn interest into enrollment

Getting someone to click is step one. But what happens after they click is where most schools lose them.

We build a marketing funnel that does the heavy lifting for you:

✔️ Ad catches attention
✔️ Funnel page focuses the message (like book a tour)
✔️ Short form collects info
✔️ We send instant confirmation, reminder emails, and reminder text messages
✔️ Parents actually show up
✔️ You welcome new families and share how special your school is!

Every step is designed to reduce confusion, build trust, and lead them straight to your door. We Handle the Tech so you can stay focused on your mission.

We’ll build the whole system:
✔️ Smart ads with clear messaging
✔️ Optimized funnel pages
✔️ Automated follow-ups
✔️ Copy, design, and strategy

The Result?

✔️ More booked tours.
✔️ More mission-aligned families.
✔️ More time for what matters most

Through niche digital marketing, we help you target exactly who you're called to reach:

  • Christian parents within driving distance of your school,

  • With kids in your exact grade range,

  • Looking right now for a school like yours.

This isn’t just exposure. It’s precision. That’s the power of Meta Ads (Facebook + Instagram): you only pay to put your message in front of the people who are most likely to respond.

Families in your area are looking for a Christ-centered education for their little ones. Ready to reach them?

Book a discovery call.

We know your time is valuable. That’s why our discovery calls are simple, clear, and focused on your enrollment goals.

Schoolchildren arriving at a school main reception, with a teacher welcoming them. A girl with a bicycle is in the foreground.