Enrollment ROI Calculator
This tool helps your school estimate the return on investment (ROI) from digital ads. It calculates how much you’ll spend to generate leads, how many families will attend tours or preview nights, and how many are likely to enroll — along with the potential tuition revenue gained. Use conservative numbers to get a realistic picture of your marketing impact.
Without lead nurturing, schools average about 20%. With consistent follow-up, many raise this closer to 60%. A “show rate” is the percentage of leads who actually show up for a preview night, tour, or event. This is the average cost for each completed parent inquiry form. For most Christian schools, a conservative estimate is between $10–$30 per lead. Not every family that attends a tour or event will enroll. A conservative estimate is around 30%, though this can vary. This is the percentage of families who attend and ultimately enroll.Book a discovery call.
We know your time is valuable. That’s why our discovery calls are simple, clear, and focused on your enrollment goals.
